Privacy Statement

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  Privacy Policy

 

This Privacy Policy sets out how we, Flair Furniture LTD, collect, store and use information about you when you use or interact with our website,www.bedkingdom.co.uk (our website) and where we otherwise obtain or collect information about you. This Privacy Policy is effective from 15/05/2018.

 

Contents

  • Summary

  • Our details

  • Information we collect when you visit our website

  • Information we collect when you contact us

  • Information we collect when you interact with our website

  • Information we collect when you place an order on our website

  • Our use of automated decision-making and profiling

  • How we collect or obtain information about you from third parties

  • Disclosure and additional uses of your information

  • How long we retain your information

  • How we secure your information

  • Transfers of your information outside the European Economic Area

  • Your rights in relation to your information

  • Your right to object to the processing of your information for certain purposes

  • Sensitive Personal Information

  • Changes to our Privacy Policy

  • Children’s Privacy

  • California Do Not Track Disclosures

  • Copyright, credit and logo

 

Summary

This section summarises how we obtain, store and use information about you. It is intended to provide a very general overview only. It is not complete in and of itself and it must be read in conjunction with the corresponding full sections of this Privacy Policy.

  • Data controller: Ashley Hainsworth

 

  • How we collect or obtain information about you:

    • when you provide it to us (e.g. by contacting us , placing an order on our website and  signing up to our newsletter),

    • from your use of our website, using cookies and similar technologies, and

    • occasionally, from third parties.

 

  • Information we collect:

  • name, contact details, payment information e.g. your credit or debit card details, IP address, information from cookies, information about your computer or device (e.g. device and browser type), information about how you use our website (e.g. which pages you have viewed,] the time when you view them and what you clicked on, the geographical location from which you accessed our website (based on your IP address), company name or business name (if applicable), VAT number (if applicable),

  • How we use your information: for administrative and business purposes (particularly to contact you and process orders you place on our website), to improve our business and website, to fulfil our contractual obligations, to advertise our goods and services, to analyse your use of our website, and in connection with our legal rights and obligations

 

  • Disclosure of your information to third parties: only to the extent necessary to run our business, to our service providers, to fulfil any contracts we enter into with you, where required by law or to enforce our legal rights

  • Do we sell your information to third parties (other than in the course of a business sale or purchase or similar event): No

 

  • How long we retain your information: for no longer than necessary, taking into account any legal obligations we have (e.g. to maintain records for tax purposes), any other legal basis we have for using your information (e.g. your consent, performance of a contract with you or our legitimate interests as a business and certain additional factors described in the main section below entitled How long we retain your information. For specific retention periods in relation to certain information which we collect from you, please see the main section below entitled How long we retain your information.

 

  • How we secure your information: using appropriate technical and organisational measures such as storing your information on secure servers, encrypting transfers of data to or from our servers using Secure Sockets Layer (SSL) technology, encrypting payments you make on or via our website using Secure Sockets Layer (SSL) technology, only granting access to your information where necessary

 

  • Use of cookies and similar technologies: we use cookies and similar information-gathering technologies such as web beacons on our website including essential, functional, analytical and targeting cookies. For more information, please visit our cookies policy here: https://www.bedkingdom.co.uk/cookies-policy/

  • Transfers of your information outside the European Economic Area: we will only transfer your information outside the European Economic Area if we are required to do so by law . Where we do so, we will ensure appropriate safeguards are in place

 

  • Use of automated decision making and profiling: we use automated decision making and profiling. using the Google AdSense network to help show you relevant information and services

  • Your rights in relation to your information

    • to access your information and to receive information about its use

    • to have your information corrected and/or completed

    • to have your information deleted

    • to restrict the use of your information

    • to receive your information in a portable format

    • to object to the use of your information

    • to withdraw your consent to the use of your information

    • not to have significant decisions made about you based solely on automated processing of your information, including profiling

    • to complain to a supervisory authority

 

  • Sensitive personal information: we do not knowingly or intentionally collect what is commonly referred to as ‘sensitive personal information’. Please do not submit sensitive personal information about you to us. For more information, please see the main section below entitled Sensitive Personal Information.

 

Our details

The data controller in respect of our website is Ashley Hainsworth company registration number: 7536751 of Bedkingdom, Oldfield Lane Heckmondwike, WF16 0JD. You can contact the data controller by writing to Bedkingdom, Oldfield Lane Heckmondwike, WF16 0JD. or sending an email to [email protected].

The data controller’s representative is Ashley Hainsworth. You can contact the data controller’s representative by writing to Ashley Hainsworth Bedkingdom, Oldfield Lane Heckmondwike, WF16 0JD or sending an email to [email protected].

The data protection officer for the data controller is Ashley Hainsworth. You can contact the data protection officer by writing to Bedkingdom Oldfield Lane Heckmondwike WF13 4HY or sending an email to [email protected].

If you have any questions about this Privacy Policy, please contact the data controller.

 

Information we collect when you visit our website

We collect and use information from website visitors in accordance with this section and the section entitled Disclosure and additional uses of your information.

 

Web server log information

We use a third party server to host our website called DX3WEBS, the privacy policy of which is available here:https://dx3webs.com/customer-services/privacy-gdpr.htmlOur website server automatically logs the IP address you use to access our website as well as other information about your visit such as the pages accessed, information requested, the date and time of the request, the source of your access to our website (e.g. the website or URL (link) which referred you to our website), and your browser version and operating system and products or services you have looked at

Our server is located in Maidenhead, United kingdom and, accordingly, your information is not  transferred outside the European Economic Area (EEA). For further information and information on the safeguards used, please see the section of this privacy policy entitled Transfers of your information outside the European Economic Area]].

 

Use of website server log information for IT security purposes

We AND our third party hosting provider collect(s) and store(s) server logs to ensure network and IT security and so that the server and website remain uncompromised. This includes analysing log files to help identify and prevent unauthorised access to our network, the distribution of malicious code, denial of services attacks and other cyber attacks, by detecting unusual or suspicious activity.

Unless we are investigating suspicious or potential criminal activity, We do not make, nor do we allow our hosting provider to make, any attempt to identify you from the information collected via server logs.

Legal basis for processing: compliance with a legal obligation to which we are subject (Article 6(1)(c) of the General Data Protection Regulation).
Legal obligation: we have a legal obligation to implement appropriate technical and organisational measures to ensure a level of security appropriate to the risk of our processing of information about individuals. Recording access to our website using server log files is such a measure.

Legal basis for processing: our and a third party’s legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interests: we and our third party hosting provider have a legitimate interest in using your information for the purposes of ensuring network and information security.

Use of website server log information to analyse website use and improve our website

We use the information collected by our website server logs to analyse how our website users interact with our website and its features. For example, we analyse the number of visits and unique visitors we receive, the time and date of the visit, the location of the visit and the operating system and browser used.

We use the information gathered from the analysis of this information to improve our website. For example, we use the information gathered to change the information, content and structure of our website and individual pages based according to what users are engaging most with and the duration of time spent on particular pages on our website.

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation). 
Legitimate interest: improving our website for our website users and getting to know our website users’ preferences so our website can better meet their needs and desires.]

 

Cookies and similar technologies

Cookies are data files which are sent from a website to a browser to record information about users for various purposes.

We use cookies and similar technologies on our website, including essential, functional, analytical and targeting cookies and web beacons For further information on how we use cookies, please see our cookies policy which is available here:https://www.bedkingdom.co.uk/cookies-policy/

You can reject some or all of the cookies we use on or via our website by changing your browser settings or non-essential cookies by using our cookie control tool, but doing so can impair your ability to use our website or some or all of its features. For further information about cookies, including how to change your browser settings, please visit www.allaboutcookies.org or see our cookies policy.

 

Information we collect when you contact us

We collect and use information from individuals who contact us in accordance with this section and the section entitled Disclosure and additional uses of your information.

 

Email

When you send an email to the email address displayed on our website we collect your email address and any other information you provide in that email (such as your name, telephone number and the information contained in any signature block in your email).

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation). 
Legitimate interest(s): responding to enquiries and messages we receive and keeping records of correspondence.

Legal basis for processing: necessary to perform a contract or to take steps at your request to enter into a contract (Article 6(1)(b) of the General Data Protection Regulation).
Reason why necessary to perform a contract: where your message relates to us providing you with goods or services or taking steps at your request prior to providing you with our goods and services (for example, providing you with information about such goods and services), we will process your information in order to do so).

 

Transfer and storage of your information

We use a third party email provider to store emails you send us. Our third party email provider is Google. Their privacy policy is available here:https://policies.google.com/privacy

Emails you send us will be stored outside the European Economic Area on our third party email provider’s servers in USA]. For further information please see the section of this privacy policy entitled Transfers of your information outside the European Economic Area.]

 

Contact form

When you contact us using our contact form, we collect your name, email address, IP address. We also collect any other information you provide to us when you complete the contact form, including any optional information, such as: phone number or company name.

If you do not provide the mandatory information required by our contact form, you will not be able to submit the contact form and we will not receive your enquiry.

If you do not supply the optional information required by our contact form, such as phone number we will not be able to respond to your enquiry by phone.

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interest(s): responding to enquiries and messages we receive and keeping records of correspondence.

Legal basis for processing: necessary to perform a contract or to take steps at your request to enter into a contract (Article 6(1)(b) of the General Data Protection Regulation).
Reason why necessary to perform a contract: where your message relates to us providing you with goods or services or taking steps at your request prior to providing you with our goods and services (for example, providing you with information about such goods and services), we will process your information in order to do so).

 

Transfer and storage of your information

Messages you send us via our contact form will be stored outside the European Economic Area on our third email provider’s servers in USA. Our third party email or hosting provider is GMAIL. Their privacy policy is available here:https://policies.google.com/privacy

For further information about the safeguards used when your information is transferred outside the European Economic Area, see the section of this privacy policy below entitled Transfers of your information outside the European Economic Area.]

Phone

When you contact us by phone, we collect your phone number and any information provide to us during your conversation with us.

We record phone calls.

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation) 
Legitimate interest(s): responding to enquiries and messages we receive and keeping records of correspondence.

Legal basis for processing: necessary to perform a contract or to take steps at your request to enter into a contract (Article 6(1)(b) of the General Data Protection Regulation).
Reason why necessary to perform a contract: where your message relates to us providing you with goods or services or taking steps at your request prior to providing you with our goods and services (for example, providing you with information about such goods and services), we will process your information in order to do so).

 

Transfer and storage of your information

Information about your call, such as your phone number and the date and time of your call, is processed by our third party telephone service provider, Gradwell communications which is located in the United kingdom [Their privacy policy is available here:https://www.gradwell.com/information-security/

Information about your phone call will be stored by our third party telephone service provider within the European Economic Area.

 

Post

If you contact us by post, we will collect any information you provide to us in any postal communications you send us.

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation) 
Legitimate interest(s): responding to enquiries and messages we receive and keeping records of correspondence.

Legal basis for processing: necessary to perform a contract or to take steps at your request to enter into a contract (Article 6(1)(b) of the General Data Protection Regulation).
Reason why necessary to perform a contract: where your message relates to us providing you with goods or services or taking steps at your request prior to providing you with our goods and services (for example, providing you with information about such goods and services), we will process your information in order to do so).

 

Information we collect when you interact with our website

We collect and use information from individuals who interact with particular features of our website in accordance with this section and the section entitled Disclosure and additional uses of your information.

 

E-Newsletter

When you sign up for our e-newsletter on our website or opt to receive news, offers from us by entering your and email address and clicking subscribe or ticking a box at checkout indicating that they would like to receive your e-newsletter, we collect your  name and email address

Legal basis for processing: your consent (Article 6(1)(a) of the General Data Protection Regulation). 
Consent: you give your consent to us sending you our e-newsletter by signing up to receive it using the steps described above.

 

Transfer and storage of your information

We use a third party service to send out our e-newsletter and administer our mailing list, MailChimp. [Their privacy policy is available here:https://mailchimp.com/legal/privacy/

Information you submit to subscribe for our e-newsletter will be stored within the European Economic Area on our third party mailing list provider’s servers in the united kingdom and USA For further information about the safeguards used when your information is transferred outside the European Economic Area, see the section of this privacy policy below entitled Transfers of your information outside the European Economic Area.

Use of web beacons and similar technologies in emails

We use technologies such as web beacons (small graphic files)  in the emails we send to allow us to assess the level of engagement our emails receive by measuring information such as the delivery rates, open rates and click through rates which our emails achieve. We will only use[web beacons in our emails if you have consented to us doing so.

For more information on how we use web beacons in our e-newsletter emails, see our cookies policy which is available here https://www.bedkingdom.co.uk/cookies-policy/:

For more information about our third party mailing list provider and they use web beacons, please see their privacy policy which is available here:https://mailchimp.com/legal/privacy/

 

Registering on our website

When you register and create an account on our website, we collect the following information: name, email address, IP address  and any other information you provide to us when you complete the registration form, including any optional information, such as phone number or company name.

If you do not provide the mandatory information required by the registration form, you will not be able to register or create an account on our website.

If you do not supply the optional information requested by our registration form, such as phone number. we will not be able to respond to your enquiry by phone.

Legal basis for processing: necessary to perform a contract or to take steps at your request prior to entering into a contract (Article 6(1)(b) of the General Data Protection Regulation). 
Reason why necessary to perform a contract: creating an account on our website is necessary to allow you to access the goods and services you have purchased from us

OR

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation). 
Legitimate interest: registering and administering accounts on our website to provide access to content and facilitate the running and operation of our business.

Transfer and storage of your information

Information you submit to us via the registration form on our website will be stored outside the European Economic Area on our third party hosting provider’s servers in the USA. Our third party hosting provider is google mail. Their privacy policy is available here:https://policies.google.com/privacy

For further information about the safeguards used when your information is transferred outside the European Economic Area, see the section of this privacy policy below entitled Transfers of your information outside the European Economic Area.

 

Information we collect when you place an order on our website

We collect and use information from individuals who place an order on our website in accordance with this section and the section entitled Disclosure and additional uses of your information.

 

Information collected when you place an order

Mandatory information

When you place an order for goods or services on our website, we collect your name, email address,billing address, shipping address, company name (if applicable), VAT number (if applicable), and Contact Numbers.

If you do not provide this information, you will not be able to purchase goods or services from us on our website or enter into a contract with us.

Legal basis for processing: necessary to perform a contract (Article 6(1)(b) of the General Data Protection Regulation). 
Reason why necessary to perform a contract: we need the mandatory information collected by our checkout form to establish who the contract is with and to contact you to fulfil our obligations under the contract, including sending you receipts and order confirmations.

Legal basis for processing: compliance with a legal obligation (Article 6(1)(c) of the General Data Protection Regulation). 
Legal obligation: we have a legal obligation to issue you with an invoice for the goods and services you purchase from us where you are VAT registered and we require the mandatory information collected by our checkout form for this purpose. We also have a legal obligation to keep accounting records, including records of transactions

 

Optional information

We also collect optional information from you, such as your phone number, information about how you heard about us and any delivery instructions or comments. We also ask you if you would like to receive marketing communications from us. For further information, see ‘Marketing communications’ in this section below.

If you do not supply the optional information requested at checkout, we will not be able to contact you by phone or email and may not be able to process your order

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legal basis for processing: your consent (Article 6(1)(a) of the General Data Protection Regulation). 
Legitimate interests: you consent to us processing any optional information you provide by submitting that information to us.]

 

Processing your payment

After you place an order on our website you will need to make payment for the goods or services you have ordered. In order to process your payment we use a third party payment processors, including Paypal Sage Pay Streamline and v12 finance. Your payment will be processed by sage pay paypal OR v12 finance.

Paypal Sagepay Streamline and v12 finance. collects, uses and processes your information, including payment information, in accordance with their privacy policies. You can access their privacy policies via the following link(s):https://www.paypal.com/en/webapps/mpp/ua/privacy-full , https://www.sagepay.co.uk/policies/privacy-policy and https://www.v12retailfinance.com/privacy-policy .

Transfer and storage of your information

Paypal Sagepay Streamline and v12 finance. is located in the united kingdom and ireland. Information relating to the processing of your payment is stored within the European Economic Area on our third party payment processor’s servers in the United kingdom.

In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.
General information on Klarna you can find here Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy

For further information about the safeguards used when your information is transferred outside the European Economic Area, see the section of this privacy policy below entitled Transfers of your information outside the European Economic Area.

Legal basis for processing: necessary to perform a contract (Article 6(1)(b) of the General Data Protection Regulation).
Reason why necessary to perform a contract: to fulfil your contractual obligation to pay for the goods or services you have ordered from us.

 

Marketing communications

At checkout you will have the option of receiving marketing communications from us.

 

Our similar goods and services

You can opt-out from receiving marketing communications in relation to our goods and which are similar to those which you purchase from us, by opting from receiving communications e.g. by ticking a box to opt out or by unticking a pre-ticked box].

We will send you marketing communications in relation to similar goods and services if you do not opt out from receiving them.

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interests: direct marketing and advertising our products and services.]

 

Transfer and storage of your information

We use a third party service to administer our mailing list, called MAILCHIMP

Information you submit to subscribe for our e-newsletter will be stored within and outside the European Economic Area on mailchimp's servers in the united kingdom and the USA For further information about the safeguards used when your information is transferred outside the European Economic Area, see the section of this privacy policy below entitled Transfers of your information outside the European Economic Area.

Use of web beacons and similar technologies] in emails

We use technologies such as web beacons (small graphic files) in the emails we send to allow us to assess the level of engagement our emails receive by measuring information such as the delivery rates, open rates and click through rates which our emails achieve. We will only use [web beacons] in our emails if you have consented to us doing so.

For more information on how we use web beacons in our emails, see our cookies policy which is available here: insert link to cookies policy:https://www.bedkingdom.co.uk/cookies-policy/

For more information about our third party mailing list provider and they use web beacons, please see their privacy policy which is available here: https://mailchimp.com/legal/privacy/

 

Our goods and services

You can opt in to receiving marketing communications from us in relation to our goods and services by email,phone, ad post by signing up on our website to our newsletter or mailing list

We will send you marketing communications in relation to our goods and services only if you opt-in to receive them.

Legal basis for processing: consent (Article 6(1)(a) of the General Data Protection Regulation). 
Consent: you give your consent to us sending you information about our goods and services by signing up to receive such information in accordance with the steps described above.

 

Transfer and storage of your information

We use a third party service to administer our mailing list called Mailchimp

Information you submit to subscribe for our e-newsletter will be stored within and outside the European Economic Area on our providers mailchimps servers in the UK and USA. For further information about the safeguards used when your information is transferred outside the European Economic Area, see the section of this privacy policy below entitled Transfers of your information outside the European Economic Area.

Use of web beacons and similar technologies in emails

We use technologies such as [web beacons (small graphic files) in the emails we send to allow us to assess the level of engagement our emails receive by measuring information such as the delivery rates, open rates and click through rates which our emails achieve. We will only use [web beacons] in our emails if you have consented to us doing so.]

For more information on how we use web beacons in our emails, see our cookies policy which is available here:https://www.bedkingdom.co.uk/cookies-policy/

For more information about our third party mailing list provider and they use web beacons, please see their privacy policy which is available here:https://mailchimp.com/legal/privacy/.

 

Legal basis for processing: consent (Article 6(1)(a) of the General Data Protection Regulation). 
Consent: you give your consent to us sending you information about third party goods and services by signing up to receive such information in accordance with the steps described above.

Transfer and storage of your information

We use a third party service to administer our mailing list, mailchimp

Information you submit to subscribe for our e-newsletter will be stored within and outside the European Economic Area on our third party mailing list provider’s servers in the USA and UK For further information about the safeguards used when your information is transferred outside the European Economic Area, see the section of this privacy policy below entitled Transfers of your information outside the European Economic Area.

[Use of web beacons and similar technologies in emails

We use technologies such as web beacons (small graphic files)] in the emails we send to allow us to assess the level of engagement our emails receive by measuring information such as the delivery rates, open rates and click through rates] which our emails achieve. We will only use web beacons in our emails if you have consented to us doing so.

For more information on how we use web beacons in our emails, see our cookies policy which is available here:https://www.bedkingdom.co.uk/cookies-policy

For more information about our third party mailing list provider and they use web beacons, please see their privacy policy which is available here: https://mailchimp.com/legal/privacy/]

 

Information collected or obtained from third parties

This section sets out how we obtain or collect information about you from third parties.

Information received from third parties

Generally, we do not receive information about you from third parties. The third parties from which we receive information about you will generally include information relating to processing your order and order details.

It is also possible that third parties with whom we have had no prior contact may provide us with information about you.

Information we obtain from third parties will generally be your name and contact details, but will include any additional information about you which they provide to us.

Legal basis for processing: necessary to perform a contract or to take steps at your request to enter into a contract (Article 6(1)(b) of the General Data Protection Regulation).
Reason why necessary to perform a contract: where a third party has passed on information about you to us (such as your name and email address) in order for us to provide services to you, we will process your information in order to take steps at your request to enter into a contract with you and perform a contract with you (as the case may be).

Legal basis for processing: consent (Article 6(1)(a) of the General Data Protection Regulation).
Consent: where you have asked that a third party to share information about you with us and the purpose of sharing that information is not related to the performance of a contract or services by us to you, we will process your information on the basis of your consent, which you give by asking the third party in question to pass on your information to us.

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interests: where a third party has shared information about you with us and you have not consented to the sharing of that information, we will have a legitimate interest in processing that information in certain circumstances.

For example, we would have a legitimate interest in processing your information to perform our obligations under a sub-contract with the third party, where the third party has the main contract with you. Our legitimate interest is the performance of our obligations under our sub-contract.

Similarly, third parties may pass on information about you to us if you have infringed or potentially infringed any of our legal rights. In this case, we will have a legitimate interest in processing that information to investigate and pursue any such potential infringement.

 

Where we receive information about you in error

If we receive information about you from a third party in error and/or we do not have a legal basis for processing that information, we will delete your information.

 

The below companies may collect personal information when you interact with our digital property, including IP addresses, digital identifiers, information about your web browsing and app usage and how you interact with our properties and ads for a variety of purposes, such as personalization of offers or advertisements, analytics about how you engage with websites or ads and other commercial purposes. For more information about the collection, use and sale of your personal data and your rights, please use the below links.

https://rakutenadvertising.com/legal-notices/services-privacy-policy/

https://rakutenadvertising.com/legal-notices/services-privacy-rights-request-form/

Information obtained by us from third parties

In certain circumstances (for example, to verify the information we hold about you or obtain missing information we require to provide you with a service) we will obtain information about you from certain publicly accessible sources, both EU and non-EU, such as the electoral register, Companies House, [online customer databases, business directories, media publications, social media, and websites including our own website..

In certain circumstances will also obtain information about you from private sources, both EU and non-EU, such as mailing lists and customer data

Legal basis for processing: necessary to perform a contract or to take steps at your request to enter into a contract (Article 6(1)(b) of the General Data Protection Regulation).
Reason why necessary to perform a contract: where you have entered into a contract or requested that we enter into a contract with you, in certain circumstances, we will obtain information about you from public sources in order to enable us to understand your business and provide services to you or services to a sufficient standard.

For example, we would obtain and/or verify your email address from your website or from a directory where you ask us to send you information by email but we do not possess the information or we need to confirm that we have recorded your email address correctly.

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interests: in certain circumstances, we will have a legitimate interest in obtaining information about you from public and private sources. For example, if you have infringed or we suspect that you have infringed any of our legal rights, we will have a legitimate interest in obtaining and processing information about you from such sources in order to investigate and pursue any suspected or potential infringement.

Legal basis for processing: consent (Article 6(1)(a) of the General Data Protection Regulation).
Consent: we may obtain information from third parties, such as data brokers, where you have consented to them sharing information with us via our website

Our use of automated decision-making and profiling

We use automated decision making and [profiling on our website.[We do not consider that this has any legal effect on you or similarly significantly affects you.

You have the right to object to our use of automated decision making and profiling described in this section. You can do that by opting-out of cookies and similar technologies in accordance with the method described in the relevant section below. If you do not want us to process your actual IP address (usually the IP address assigned to you by your Internet Service Provider) when you visit our website, you can use a Virtual Private Network (VPN) or a free service such as Tor.]

You can find out more about our use of cookies and similar technologies (including the legal basis on which we use them) and how to opt out from them in our cookies policy, which is available here: https://www.bedkingdom.co.uk/cookies-policy

 

[Automated decision making

Automated decision making is decision making by technological means (i.e. by a machine) without human involvement.

[Use of automated decision making for display advertising

We automate the display advertisements containing our products and services on other websites you visit, you based on the fact that you have visited our website using cookies. For further information on the cookies we use, please see our cookies policy which is available here: https://www.bedkingdom.co.uk/cookies-policy

Logic involved: automatically displaying advertisements to individuals who have visited our website results in increased efficiencies and costs savings for us than manually displaying advertisements or displaying advertisements by different means.

Significance and envisaged consequences: cookies will be used to recognise the fact that you have visited our website in order to display advertisements to you (unless you have blocked such cookies) and will collect information about your online behaviour.

How to object: you can block these cookies by using the cookies control management tool on our website by clicking decline on the cooke warning for Google DoubleClick, by opting out of seeing personalised ads by following the instructions here: https://support.google.com/ads/answer/2662922?hl=en-GB]. For further information, please see our cookies policy: https://www.bedkingdom.co.uk/cookies-policy

Profiling

Profiling is any form of automated processing of your information to evaluate personal aspects about you, in particular to analyse or predict things like your performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.

 

[Use of profiling for web analytics

Our web analytics service,Google Analytics uses collects information such as your location (based on your IP address) and your behaviour (based on cookies) when you access our website (such as the pages you visit and what you click on) We will only process information from cookies if you have consented to us setting cookies on your computer in accordance with our cookies policy https://www.bedkingdom.co.uk/cookies-policy. Information collected about you, once collected is anonymised and stored on an aggregate basis.

Logic involved: by automatically analysing and categorising information such as the location (based on IP address) as well as the behaviour and devices of visitors to our website (using cookies), we are able to gain a better understanding of what our website visitors want (in terms of the content of our website and our products), how to improve our website and how to advertise and market our services to them.

Significance and envisaged consequences: cookies will be used to track and store information about your behaviour and device on our website (unless you have opted out from receiving such cookies by clicking decline on the cookie toolbar and your location will be analysed based on your IP address. We may target advertisements based on the level of interest we receive from certain visitors and their behaviour on our website.

[Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
[Legitimate interest: this information is used to monitor the effectiveness of our advertising and display relevant information to you

Use of profiling in marketing emails

We use web beacons in our marketing emails to analyse who opens our email such as what items you click on. We will only process information from web beacons  if you have consented to their use in accordance with our cookies policy https://www.bedkingdom.co.uk/cookies-policy.

Logic involved: by analysing how our email recipients respond to our emails, we are able to improve the content and effectiveness of our emails and gauge who is most interested.

Significance and envisaged consequences: your behaviour when you open our emails will be tracked using small gif files (web beacons)]

How to object: you can object to the use of web beacons by emailing us at [email protected]

Legal basis for processing: legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interest: analysing the level of engagement and effectiveness of our marketing emails and content

 

Disclosure and additional uses of your information

This section sets out the circumstances in which will disclose information about you to third parties and any additional purposes for which we use your information.

 

Disclosure of your information to service providers

We use a number of third parties to provide us with services which are necessary to run our business or to assist us with running our business and who process your information for us on our behalf. These include the following:

  • Telephone provider(s), including gradwell]. Their privacy policy is available here: https://www.gradwell.com/information-security/

  • Email provider(s), including Google]. Their privacy policy is available here: https://policies.google.com/privacy

  • IT service provider(s), including Ayasoftware. Their privacy policy is available here: https://www.ayasoftware.com/our-privacy-policy

  • Web developer(s), including Ayasoftware Their privacy policy is available here:https://www.ayasoftware.com/our-privacy-policy

  • Hosting provider(s), including DX3webs. Their privacy policy is available here: https://dx3webs.com/

  • Review websites including trustpilot and google reviews to get feedback on our products and service there privacy policy is available here  https://legal.trustpilot.com/end-user-privacy-terms

 

Our third party service providers are located in the UNITED KINGDOM Apart from AYASOFTWARE and Google, which are located in US, our service providers are primarily located in the united kingdom.

Your information will be shared with these service providers where necessary to provide you with the service you have requested, whether that is accessing our website or ordering goods and services from us.

We do not display the identities of [all of] our service providers publicly by name for security and competitive reasons. If you would like further information about the identities of our service providers, however, please contact us directly via our contact form or by email] and we will provide you with such information where you have a legitimate reason for requesting it (where we have shared your information with such service providers

Legal basis for processing: legitimate interests (Article 6(1)(f) of the General Data Protection Regulation). 
Legitimate interest relied on: where we share your information with these third parties in a context other than where is necessary to perform a contract (or take steps at your request to do so), we will share your information with such third parties in order to allow us to run and manage our business efficiently.

Legal basis for processing: necessary to perform a contract and/or to take steps at your request prior to entering into a contract (Article 6(1)(b) of the General Data Protection Regulation). 
Reason why necessary to perform a contract: we may need to share information with our service providers to enable us to perform our obligations under that contract or to take the steps you have requested before we enter into a contract with you.

 

Disclosure of your information to other third parties

We disclose your information to other third parties in specific circumstances, as set out below.

Providing information to third parties such as Google Inc, and microsoft]. [Google collects information through our use of Google Analytics on our website. Google uses this information, including IP addresses and information from cookies, for a number of purposes, such as improving its Google Analytics service. Information is shared with Google on an aggregated and anonymised basis. To find out more about what information Google collects, how it uses this information and how to control the information sent to Google, please see the following page: https://www.google.com/policies/privacy/partners/]

 

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation). 
Legitimate interest(s): meeting our contractual obligations to Google under our Google Analytics Terms of Service (https://www.google.com/analytics/terms/us.html)

You can opt out of Google Analytics by installing the browser plugin here: https://tools.google.com/dlpage/gaoptout

Transfer and storage of your information

Information collected by Google Analytics is stored outside the European Economic Area on Google’s servers in the United States of America.

For further information about the safeguards used when your information is transferred outside the European Economic Area, see the section of this privacy policy below entitled Transfers of your information outside the European Economic Area.]

 

Sharing your information with third parties, which are either related to or associated with the running of our business, where it is necessary for us to do so. These third parties include our accountants, advisors, affiliates, business partners, independent contractors, and insurers, . Further information on each of these third parties is set out below.

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation). 
Legitimate intere