Effective date: April 28, 2026
Last updated: October 28, 2026
What are cookies?
This Cookie Policy explains what cookies are, how we use them, the types of cookies we use (i.e., the information we collect using cookies and how that information is used), and how to manage your cookie settings.
Cookies are small text files used to store small pieces of information. They are stored on your device when a website loads in your browser. These cookies help ensure that the website functions properly, enhance security, provide a better user experience, and analyse performance to identify what works and where improvements are needed.
How do we use cookies?
Like most online services, our website uses both first-party and third-party cookies for various purposes. First-party cookies are primarily necessary for the website to function properly and do not collect any personally identifiable data.
The third-party cookies used on our website primarily help us understand how the website performs, track how you interact with it, keep our services secure, deliver relevant advertisements, and enhance your overall user experience while improving the speed of your future interactions with our website.
Types of cookies we use
Adalyser
An analytics platform that is used to measure response to TV advertising.
| Cookie name | Type | Data stored | Purpose |
|---|
| __adal_ca | Persistent | Traffic source / campaign data | Records which advertising campaign drove the visit |
| __adal_cw | Persistent | Visit timestamp | Ties conversions back to earlier visits |
| __adal_id | Persistent | Device ID (generated) | Identifies a device |
StackAdapt
An advertising platform used to measure how our ads perform and to show our ads to people who have visited our website. These cookies are only set if you accept advertising cookies.
| Cookie name | Set by | Type | Purpose | Duration |
|---|
| sa-user-id, sa-user-id-v2, sa-user-id-v3, sa-user-id-v4 | StackAdapt, on our website and on StackAdapt's own domain (srv.stackadapt.com) | Advertising | Gives your browser a pseudonymous ID so we can measure how our ads perform and show our ads to people who have visited our website. The ID doesn't identify you by name or contact details. One version (sa-user-id-v2) includes your IP address. | 1 year. The same ID is also kept in your browser's local storage until you clear it. |
More details: What user data is collected by StackAdapt's pixel
Manage cookie preferences
Consent Preferences
Cookie Policy generated by CookieYes - Cookie Policy Generator
